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How to build your email content
How to build your email content
This article goes through the different components you can use while building your email
Rosie Simpson avatar
Written by Rosie Simpson
Updated over a week ago

Using our Comms: Email tool, you can create custom emails to send to Stakeholders and Users within your system.

This article will go in depth into the different options you can choose from to build your email in the Build Email section of the Comms: Email feature.

Build Email

After Clicking Create New campaign and entering the basic details of your campaign, you will be taken to the second step of the process, called the Build Email step.

This contains 3 main sections to customise your email.

  1. The top section of the Build Email section is where you can enter details such as the subject of the email, the email address it's coming from, and who it's coming from so the recipients know why they're receiving the email.

  2. This is the main area you can build and view your email content.

  3. These are the main components you can add to your email. This is also where you can configure the elements you're working in.

Email components

There are two sections of email components which help you configure your email as much as you'd like.

  1. Building elements: These are the main building blocks of your email where you can add different sections with different types of content.

  2. Overall Settings: These are the overall configurations of your email.

Building Elements

Each of these building elements can be dragged into the main editing section of the email to be used.

Each of these elements provides different outcomes when entered into your email.


Columns allow you to separate different types of information in different sections.

You can choose this option to create one or more columns and customise the elements in those columns.

The most common example, is creating two columns with text on the left-hand side, and an image on the right.


A button is a useful way to highlight to a recipient a separate website or hosted piece of information such as a project update website.

Other options include allowing the Stakeholder to email a specified email address, or call or SMS a phone number.

Clicking on the button in the main editing area will allow you to change the text on the button itself.


A divider can provide a different method of sectioning in your single email.


This is an option which allows you to create a heading to a section of your email.

Editing of the heading text occurs in the main email builder area:


HTML allows those with HTML experience to enter in custom code to have more control over the outcome.


The image element allows you to upload or enter in a hosted image's URL to enter it into the email.


The menu option allows you to enter in multiple links in a horizontal or vertical manner.

You can enter website links, email links, or phone call links.


The Social option allows you to add an array of different social media links to your email.

Clicking on the relevant icon/s will allow you to enter your company's social link.


Text allows you to enter the relevant information into your email.

Editing of the content occurs in the main email builder area:

Example email

The screenshot below shows the different types of content you can enter into your email using the building elements above.

  1. An Image used as a email header

  2. A heading

  3. Columns split into 2 content sections

  4. Text in one column

  5. Menu in one column

  6. A Button

  7. A divider

Overall Settings

The default section the build email section goes to is the content area, as that's where you can control the content of your email, but there are other overall settings which may be of use when customising your email content.

  1. Content: This is where you can control the content in your email and the building elements are displayed and edited.

  2. Blocks: This is another area where you can choose and add columns into your email.

  3. Body: This is where you can control the selections of your overall email such as the background colour, and content width.

  4. Images: This is where you can search for images owned by Creative Commons Zero which offers images in the public domain. *Note: This option may not be available for some systems.

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