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      📊 Understanding Email Statistics

      This guide will summarise the statistics displayed for all email campaigns, touching on the different counts & recipient statuses.

      Required System Role: Standard User

      Required Team Role: Editor and Comms Contributor 

      To access the statistics for your email campaign after it has been sent, please click on the Stats button located next to your campaign in the Email Campaigns list.

      This will open the statistics page for the selected campaign.

      🔢 Statistics Cards

      The basic and advanced statistics cards provide a breakdown of your campaign's general performance:

      To see the advanced statistics click the 'Show Advanced Statistics' button:

       

      General Statistics

      • Recipients: How many unique recipients we attempted to send your campaign to.

      • Delivered: How many emails were successfully delivered as part of this campaign.

      • Opened: How many unique recipients opened your campaign.

      • Clicked: How many unique recipients clicked content (e.g.: links/buttons) within your campaign.

      • Bounced: How many emails failed to deliver. This generally means the email address couldn't be found or doesn't exist (possibly email not correct).

      • Unsubscribed: How many recipients chose to unsubscribe from your communications from this campaign.

      Advanced Statistics

      • Success Rate: The percentage of emails successfully delivered to your recipients from the total emails sent.

      • Total Opened: How many total opens occurred for your campaign (this includes the same recipient opening your email multiple times).

      • Total Clicked: How many total clicks occurred for your campaign (this includes the same recipient clicking the same element multiple times).

      • Click-Through: The percentage of delivered emails whose recipients also engaged with email content linked (e.g.: clicked links/buttons).

      • Dropped: How many emails were dropped (e.g.: Recipients who were sent to that had bounced, unsubscribed or reported abuse from previous campaigns).

      • Abuse Reports: How many recipients reported this campaign to our distributor for abuse.

      🧾 Recipients List

      The Recipients List provides a summary of each recipient including their campaign status & number of clicks they triggered on your campaign.

      Each recipient will display the latest campaign status we have recorded for them:

      • Delivered: Campaign has been delivered to this recipient.

      • Opened: Campaign has been delivered & opened by this recipient.

      • Unsubscribed: Campaign has been delivered and the recipient elected to unsubscribe from future communications.

      • Spam: Campaign has been delivered and the recipient elected to report it as spam.

      • Failed: Campaign has failed to deliver to this recipient.

      • Dropped: Campaign was not delivered as we previously failed to deliver to this recipient address, or they elected to unsubscribe from a previous campaign.

        Export Stats to CSV

        You are able to select the 3 dots and export to a CSV file. This will allow you to manage the recipient list and statistics in Excel.